Your B2B Business Direction
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B2B requires coordinating long cycles, multiple decision-makers, and sustained efforts. Most companies lack the team to do this, and the market offers providers that only solve part of the problem.

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Plug & Play

For a single fee, we'll activate four management teams and all the initial effort needed to get your B2B business up and running within 15 days: direction, execution, coordination, and reporting. We'll provide a real, operational MVP, continuous iteration, and bi-weekly meetings to fine-tune and sustain progress.

¿Why Narwhal?

The foundational layer that integrates all the disciplines of modern B2B

For a B2B strategy to work, the entire foundation must be operational: solid business assets, a consistent digital presence, active lead generation, reliable analytics, and the simultaneous execution of technical fronts such as performance marketing, paid media, SEO, AI-powered search engines, content marketing, outbound marketing, and tech infrastructure. This isn't a starting point: it's a functioning ecosystem.

The Structural Limits of Building Internal Teams

Building an internal team requires time, investment, management, ongoing training, and processes that are rarely mature. Even with a fully formed team, no single structure can master all the verticals of modern B2B. This results in high fixed costs, slow speed, and a necessarily limited capacity to handle so many simultaneous tasks.

The Four Management Areas

Our structure integrates four essential management areas—strategy, content, business development, and paid/media-tech—operating under a single management approach. They don't function as separate departments, but rather as a coordinated unit that supports the entire B2B front, avoiding friction, overlaps, and internal bottlenecks.

The Agency Model and the Upselling Business

Agencies operate isolated initiatives: campaigns, pieces, landing pages, new ideas. Since nothing works on its own in B2B, their model incentivizes constant upselling to maintain the average order value. The focus shifts to justifying deliverables, not to ensuring the business is actually growing. That's the gap we fill.

Plug & Play Model

Activate a complete B2B Business Unit in days, not months. With a single fee, you'll have four management positions and a team of 12 specialists operational from day 15, with no learning curves or turnover. Immediate capacity, real-time execution, and a seamless, sustained sales front.

Complete Team or Strategic Layer

B2B demands coordinating multiple fronts simultaneously. We can handle the end-to-end operation or integrate as a strategic layer on top of existing internal teams, expanding capacity, expertise, and speed without the need to hire, manage, or scale internal structure.

Integrated Demand Generation

B2B demand doesn't arise from isolated actions, but from coordinating timing, narratives, presence, business enablers, and relationships. We design and maintain a comprehensive approach that influences every decision-maker throughout the cycle, replacing piecemeal efforts with real, cumulative impact.

Strategic Validation of Product-Market Fit

As we execute, we analyze market signals, competition, response to narratives, and the performance of business enablers. This continuous learning allows us to validate and adjust the actual fit of the offering, avoiding moving forward with assumptions or directions that lack sufficient traction.

Strategic MVP Execution

We implement commercial MVPs designed to learn quickly, reduce risk, and validate hypotheses before scaling. This accelerates growth with evidence, not intuition, and builds a clear roadmap based on data, not assumptions.

Complete Traceability

We streamline the entire sales process: lead generation, cycles, interactions, performance, and key signals. We unify tools and methodology to ensure clear measurement, useful reporting, and data-driven decisions. Nothing is left scattered or hidden.

Know-How Transfer

We document decisions, processes, lessons learned, and improvements to strengthen your organization's business acumen. Everything stays within your company: accessible, reusable, and scalable. We build real internal capacity, not dependency.

We assist B2B-focused companies in generating business throughout LATAM.

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Marketing
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Financial services
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RRHH
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Design
IT
Edtech
RRHH
Healtech

We are experts in structuring and executing commercial strategies.

Over 10 years of experience generating business opportunities.

Tomas Sarmiento

Co-Founder

Head of Growth Emprelatam | Desarrollo de Negocios en Paisanos.io | Head of Growth AvantLab | Líder de Internacionalización en InvestBA

Francisco Cascante

Co-Founder

Head of Sales Callao | Head of Sales Amcham Argentina | Líder de expansión en InvestBA | Coordinador de Operaciones en Prisma Medio de Pagos.

Accelerate Results without Frictions: Schedule your Strategic Review

Frequently Asked Questions

Our name represents our philosophy: build on reality, not fantasies. While the startup ecosystem idealizes “unicorns”, we chose the narwhal: a real, unique animal capable of navigating in complex environments.We believe in solid, sustainable, evidence-based strategies, not empty promises or illusory growth. Narwhal symbolizes that: strength, authenticity and the real ability to move forward where others cannot.

Because modern B2B requires solving—at the same time—a complexity that no market player completely covers: long cycles, multiple decision makers, consistency, specialized content, commercial materials, technical performance, automations, competitive analysis, outbound, inbound, paid media, SEO and continuous strategic direction.Agencies cover parts. Internal teams cannot span all verticals. Consulting companies do not execute.Narwhal is the only model that assumes all the complexity of B2B from end to end, with four integrated departments, unified criteria and a complete team operating since the 15th. We don't sell parts: we solve the real B2B problem.

In the first 15 days, you present your comprehensive strategy in all verticals and, if it is aligned, we begin to execute: outbound, inbound, content, paid, SEO and tech.The results appear in layers:Short term: activation, presence, initial pipeline, first agendas. Medium term: positioning, narrative validation, market signal, commercial efficiency. Long term: sustained growth, reputation, authority and real compounding.We do not promise magic. We promise a complete front working and sustaining over time.

There is no problem. Narwhal is designed to integrate without friction, not replace or interfere.If you already have people covering a part, we simply line up: The important thing is that things are there, work and are sustained, not who executes them.It is normal for growing companies to have some advanced areas and others not. Our plug & play model ensures that the entire essential front of the B2B is covered, without overlaps or unnecessary internal changes.

Generating leads is part of the job, but it is not the essence. In B2B, sustainable leads arrive when the company has resolved – in parallel – its narrative, its positioning, its content, its digital presence, its technical performance, its outbound, its inbound and its paid media.We don't just work on the symptoms. We build the complete foundation so that opportunities arrive, advance and become real business.

No. This covers everything that the company should absolutely do to compete in B2B.Then there are complementary initiatives—events, PR, partnerships, fairs, internal commercial actions—that enhance growth. Narwhal builds the essential base structure, the floor from which everything else makes sense.

(To understand the technical scope and customized plan, we recommend scheduling a meeting).Business Management Strategy, continuous iteration, competitive analysis, roadmap, reporting, dashboards, order and traceability.Business Development (Outbound + Inbound) Multichannel sequences, scraping, enrichment, inbound response, nurturing, scheduling and management of the initial pipeline.Content & Communication Narrative, ABM content, design, commercial materials, video, YouTube, blogs, newsletters, email marketing and development of strategic assets.Paid Media + Performance & Tech ABM campaigns, performance, technical SEO, indexing, AI search engines, automations, advanced tracking, conversion APIs and technical traffic analysis.

We document everything: strategy, processes, flows, decisions, assets, editorial lines, learnings and improvements. The company retains full discretion, structure and ownership of the operation, even if it later decides to assemble its own internal team.

Full model (comprehensive service): Startups and companies up to 80 people with a small internal team and responsibility concentrated on founders/managers, who need a complete commercial front.On-Demand Model: Medium or consolidated companies with partial team that require direction, additional capacity or specialized execution for critical projects.

We take only two companies per month due to the strategic and operational burden of the model.The process is:ApplicationBrief diagnosisStrategic alignmentKickoffCheck the dates of the next available starts.

Because we don't believe in tying anyone down with a contract. Our model wants you to stay because it suits you, not because you are forced to.The opportunity cost of covering what we do internally—12 profiles, 4 managements, technology, performance, content and direction—is incomparable compared to the monthly fee.We want long relationships because there is real value, not contractual dependency.